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LongRun Tea Group Co., Ltd.
(Stock Code: 2898.HK)
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Leader of LongRun
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LongRun Tea Group has acquired Yunnan LongRun Trade Co., Ltd. in May 2009, then formally entered the Chinese tea market. It is the exclusive provider of "LongRun tea” products. It is the only listed tea company in China and H.K. with a business on tea, tea related products.
The Group adheres to scientific and technological innovation, product innovation ideas. The LongRun Pu-erh Tea College and Research Institute were built by LongRun Group and Yunnan Agricultural University. We have strong R & D ability. By virtue of this ability, LongRun Group uses the production experience of medicine manufacturing to produce tea; it established a unique quality management system to promote standardized and scientific tea production and specialized processing. It emphasizes on quality control starting from the source. The Group established cooperative relations with millions of tea farmers in Yunnan. Tea farmers grow tea or pick leaves in accordance with the strict standard. This behavior not only ensures the quality of raw materials for LongRun tea, but also provides a solid foundation for Long-Run tea to become a high-quality tea supplier.
After acquisition of Yunnan LongRun Trade, Long run Tea took over its distribution network. It contains more than 130 nationwide chains of franchise stores and direct sales stores. LongRun Tea is going to make an industrial and sales network layout in Fujian, Zhejiang, Hunan, Yunnan, etc. The Group is going to be the brand management company for more than 70,000 Chinese tea companies.
Long-Run Tea adheres to the "traditional with modern" concept of product development, and successfully developed fashionable products such as the tea bags, instant tea, easy tea cup, etc. The products include LongRun Pu-erh tea, LongRun black tea, LongRun green tea and other teas, with 200 varieties.
Health is closely related to every life. It is LongRun Tea’s responsibility to achieve healthier living. With all the sincere dedication, we will try our best to advocate "drinking tea everyday, to be healthy Chinese people". To promote healthy living by tea business, this is a new era and a new starting point for Chinese tea. LongRun Tea is deemed to be the first brand of Chinese tea.
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Jasper Jiao, Ph.D. & Research Fellow
Chairman of LongRun Group
Chairman of LongRun Tea Group Hong Kong
Chairman of Yunnan PanLongYunHai Pharmaceutical Group
Chairman of LongStar Group U.S.
Member of the CPPCC National Committee
Member, the Standing Committee of the All-China Youth Federation
Vice President of the China Youth Entrepreneurs Association
Vice-President of the China Investment Association of Agriculture and Rural Investment Professional Committee
The Board Director of Renmin University of China
Visiting professor, Renmin University of China
Visiting professor, the CCP Central Party School
Torchbearer, Beijing 2008 Olympic
Vice-Chairman, Yunnan Province Federation of Industry
Vice-Chairman of Yunnan Youth Federation
Vice president of Yunnan Province Tea Industry Association
Director, Yunnan Province Association of Writers
Honored President of Yunnan Agricultural University LongRun Pu-erh Tea
2004 China's "Top 10 Most Popular Entrepreneurs"In 2006, the 3rd “Top 10 China Youth Career Development Award”
Outstanding Contribution Expert, enjoying special government allowances, by People's Government of Yunnan Province in 2008
Won the "National May 1st Labor Medal" in 2009
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Honors
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●On December 21, 2005, LongRun Tea Group was honored “the Best Designer”in the 1st Culture Industry EXPO in Western China”.
●In May, 2006, the Tea Art Team of LongRun Pu-erh Tea College was awarded Gold Medal of Shennong Cup for Chinese Tea Art.
●On July 1, 2006, Diaoyutai Guobinguan was designated as a special provider of Pu-erh tea for the State Guest Hall of Diaoyutai in Capital Beijing.
●On August 27, 2006, as a representative for Yunnan Pu-erh Industry, LongRun Tea Group got “the Pu-erh Tea Card”, as one of the ten famous representative cards for Yunnan Province.
●In October, 2006, LongRun Pu-erh Tea was honored one of “the Best Sellers” in China’s 4th International Trade Affair of Agricultural Products.
●In December, 2006, LongRun Pu-erh Tea was designated as one of “Yunnan Top100 Brands”.
●In the 1st Chinese Pu-erh Tea Trade Affair of January, 2007, the “Golden Burgeon” of LongRun Tea was honored “the Outstanding Brand of Chinese Pu-erh Tea in 2006”. At the same time, it was awarded Gold Medal of the 1st Chinese Pu-erh Tea Trade Affair, and LongRun Tea Group was honored “the Cultural Diffusion Messenger of Chinese Pu-erh Tea in 2006”.
●In March, 2007, LongRun Pu-erh was honored “the Recommended Franchising Brand” in the 11th Shanghai EXPO of Franchising Industry.
●In March, 2007, Yunnan LongRun Tea Taste Hall was honored “one of China’s Top100 Tea-House in 2005&2006”.
●Also in March, 2007, Yunnan LongRun Tea Group was honored “315-Recommended Trustworthy Organization” by the “Trust for People” Program of YNTV.
●In April, 2007, LongRun Pu-erh was honored “Brand with Most Influence Power” of the “Gold Image Reward of Tea Ancestor Kongming” in the Strategic Summit Forum of the Chinese Pu-erh Tea Industry Alliance.
●In April, 2007, the “Golden Burgeon” of LongRun Tea was honored “the Tea King Reward” in the 3rd Open Competition of the “Pu-erh Shennong Reward”. And the “06 Daji Cake” was honored “High Quality Product”.
●In April, 2007, the program named “Construction and Clean Manufacturing of Ecological Tea Garden by LongRun Tea Group” got the Ecologically Favorable Reward as one of “SEE-TNC Rewards”.
●Also in April, 2007, Chulan was rewarded Gold Medal in the 14th Shanghai International Famous Tea Culture Festival.
●In May, 2007, LongRun Tea Arts Team was rewarded Silver Medal in the 2nd Fengqing Modern Tea Art and Minority Tea Art Competition.
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